Lady Gaga's announcement of her Asia tour stop in Singapore has sparked a surge in both flight searches and hotel bookings, according to recent data from Amadeus.
The pop star, who will perform in Singapore on May 18, 19, 21, and 24, attracted a massive response from fans, known as "Little Monsters," following the announcement on 10 March.
What travellers are looking for:
57% increase in flight search queries to Singapore on March 10 (the day of the announcement).
Flight searches grew by 41% on March 18 – 20, the days presale tickets became available.
This marks the highest volume of flight searches to Singapore for May 2025.
Hotel bookings for the four concert dates have increased by at least 10% compared to the same period in 2024.
Bookings are coming from global cities, including Seoul, Tokyo, Mumbai, London, Sydney, Delhi, Melbourne, Jakarta, and Manila.
The concert dates offer a prime opportunity for travel advisors to tap into this surge in demand for both flights and hotel stays during a high-profile event.