Joy Travel, China’s leading B2B travel wholesaler has partnered with Singapore-headquartered Trip Affiliates Network to integrate its extensive portfolio of directly sourced hotel and activities inventory into TA Network’s advanced enterprise level suite of software.
TA Network said the integration will enable streamlined access for travel agents and suppliers to real-time rates, availability, and seamless booking experiences, “significantly enhancing operational efficiency and transparency”.
TA Network’s technology will support Guangzhou-based Joy Travel in automating processes, optimising revenue, and scaling its distribution capabilities to a wider network of B2B travel buyers through its ecosystem.
The partnership is designed to empower both companies’ clients with faster access to inventory, better pricing controls, and end-to-end connectivity that reduces manual work and improves efficacy.
“This collaboration with Joy Travel is a milestone in our mission to enhance the B2B travel ecosystem across Greater China and the region,” said Jean Hsieh, regional director for ecosystem and partnerships at Trip Affiliates Network.
“Together, we aim to unlock new growth opportunities for wholesalers and travel operators by driving digitalisation, improving margins, and providing global connectivity.”