Bedsonline, a subsidiary of the HBX Group, has introduced a new loyalty programme named Bedsonline Rewards. This initiative aims to acknowledge and reward the efforts of travel agents globally. The new programme will replace the previous Star Rewards scheme in certain markets and will be integrated with Bedsonline's existing booking engine. This integration allows agents to earn points on all purchases, including accommodation, experiences, and other products.
The Bedsonline Rewards programme is structured in tiers, starting at the Bronze level. New members will receive a 2,000-point welcome bonus. As agents accumulate points through bookings, they can advance to higher tiers, each offering more substantial rewards. The higher the tier, the greater the benefits available to the agents.
The programme is designed for ease of use, enabling agents to sign up quickly via the booking engine. Once enrolled, agents can access a personal dashboard to monitor their points, view their current tier, and explore available rewards. Regular updates will keep agents informed about their progress and new opportunities to earn points.
Rewards in the programme include Amazon vouchers, other gift vouchers depending on the market, and Bedsonline vouchers for future bookings. This flexibility allows agents to reinvest their rewards into their business.
Bertrand Sava, managing director of Bedsonline, stated, "We are delighted to launch Bedsonline Rewards as a way of thanking our agents for their dedication and support. This programme has been created to be flexible and accessible, providing agents with a range of valuable incentives that they can enjoy both personally and professionally."
The rollout of the new loyalty programme will occur in phases, starting with the US, Canada, Puerto Rico, and the Virgin Islands. Each phase will focus on different regions to ensure a smooth transition and adaptation, optimising the programme's effectiveness and ensuring all agents can benefit from the rewards and opportunities it offers.