On World Tourism Day, TTC Tour Brands (comprising Luxury Gold,
Insight Vacations, Trafalgar, Costsaver, and Contiki) has announced a
commitment to sustainable tourism by pledging donations for every
booking made between 27 September and 4 October 2024.
The donations will support two nature-based solutions initiatives:
GreenWave’s Kelp Farming Project and Rainforest Rescue’s Daintree
Project.
The theme for this year’s World Tourism Day, “Tourism and Peace,”
highlights travel’s role in fostering tolerance and understanding among
nations.
Mae Cheah, Managing Director of TTC Tour Brands, Asia, stated, “At
TTC Tour Brands, responsible tourism isn't just a philosophy, it's a
promise. We want to ensure that the joy of travel can be experienced by
future generations.” She added that their partnerships with GreenWave
and Rainforest Rescue focus on carbon removal and real environmental
change.
Travel agents who are promoting TTC Tour Brands to their clients can
highlight that each itinerary includes at least one MAKE TRAVEL MATTER
Experience, connecting guests with local communities while advancing the
United Nations Sustainable Development Goals (UN SDGs).
TTC Tour Brands' five-year How We Tread Right (HWTR) sustainability
strategy addresses the impact of their business and trips, aligning with
UN SDGs.
Cheah concluded, “The donations we’re making for each booking this
week are our way of saying thank you to our Travel advisor partners,
guests, and suppliers who support our sustainability journey.”