According to a recent study by Booking.com, many Singaporean travellers are feeling weary about sustainable travel.
Despite 75% of Singaporean travelers expressing a desire to travel
more sustainably in the next year, a significant portion feels weary
about the impact of their choices. Half of the respondents consider
sustainable travel important but not a primary factor when planning
trips, with 34% expressing fatigue with hearing about sustainability all
the time.
Moreover, nearly half of Singaporean travellers (42%) feel like the
damage to the environment is too big to fix, and opting for sustainable
choices will not make a difference. Additionally, 31% aren't sure if
climate change is as serious as people say it is.
While the desire to leave a positive impact on visited destinations
remains strong among 70% of Singaporean travellers, challenges persist.
Many feel powerless when sustainability measures are lacking at the
destination, with 46% considering sustainable practices futile in such
environments.
Industry-wide collaboration is seen as crucial by travellers, with
expectations for governments and travel service providers to lead
sustainable initiatives. However, there is a call for consistent
certification standards and transparent communication to aid travellers
in making sustainable choices.
Despite frustrations, sustainable travel experiences are valued, with
72% of travellers from Singapore feeling inspired by witnessing
sustainable practices, with many saying that embracing sustainable
behaviours enhances travel experiences.