Western Australia’s destination brand, Walking On A Dream, is taking over the streets of Kuala Lumpur as part of a major new tourism campaign with AirAsia.
The campaign comes ahead of the airline resuming its twice-daily flights from Kuala Lumpur to Perth from 23 June.
High-impact advertising will promote the flights and target Malaysian families, millennials and special interest travellers, with a 3D billboard showcasing WA’s famous whale shark at the Pavilion Kuala Lumpur shopping precinct.
Digital ads on the Menara and KS Law Kuala Lumpur buildings, and a range of other initiatives will seek to increase awareness of Western Australia as a holiday destination.
Malaysia is WA’s fifth-largest international tourism market by visitor numbers and spend.