Fairmont Hotels and Resorts is celebrating its glittering past as it moves into the future with a new global brand campaign, ‘Make Something Special’.
Special moments in Fairmont’s 100-year history have included John Lennon and Yoko Ono’s ‘bed in for peace’ in Montreal, the signing of the United Nations Charter in San Francisco and Truman Capote’s Black and White Ball in New York City.
The luxury hotel group has hosted some of the world’s most storied celebrations and history-making moments, and has a lasting legacy with the silver screen,
Developed by King & Partners, the new campaign was directed by filmmaker Jean Claude Thibaut, and shot at Fairmont Royal York in Toronto.
Through a mix of classic film and stills reflecting the refined elegance of a bygone era, the artwork follows a group of charismatic characters through a series of intriguing and playful moments, leading up to a big celebration.
“Occasions are celebrated, milestones are marked, and history is made every day at our 94 properties in 30 countries globally,” said Omer Acar, CEO, Fairmont Raffles.”
Concurrently with the global brand campaign, Fairmont is introducing ‘Special Happens’ a collection of offerings which immerse a guest or local into their own unique experience.