With cruise travel rebounding and Malaysia’s cruise market gathering steam, now’s the time for travel agents to sharpen their cruise-selling edge.
While value for money and convenience remain key selling points, agents can go further by deepening product knowledge, understanding customer segments, and focusing on experiential selling – whether it’s luxury expeditions, family-friendly voyages or themed-based sailings.
One of the best places to pick up practical tips? CruiseWorld Malaysia 2025, arriving on Penang’s shores on 10 June 2025 with a full-day programme designed to equip travel agents with insights and strategies to tap into the country’s growing cruise demand.

The speakers of CruiseWorld Malaysia 2025.
Organised by Northstar Travel Group, CruiseWorld Malaysia 2025 will be held at Penang Marriott Hotel and gathers top cruise executives, tourism authorities and industry experts under one roof.
The programme features high-impact sessions such as Power Up and Sell Better for Cruising, How to Drive Sales with AI, and Crafting Shore Experiences that Wow. Speakers include Michael Goh of StarDream Cruises, Constance Seck from Scenic Group, YB Wong Hon Wai from Penang Global Tourism, Gregory Tan from SATS-Creuers Cruise Services Pte. Ltd, Lai Khe Han from TLC Travel & Tour, and Dato’ Sri Koh Yock Heng of Apple Vacations, along with Nigel Wong from MATTA and Pauline Suharno from ASTINDO.
With spotlights on Asia’s cruise outlook, digital sales tactics, and MICE at sea, CruiseWorld Malaysia 2025 is set to be a knowledge hub for agents looking to raise their game and ride the wave of cruise growth in the region.
Seats are limited, so register now at cruiseworld-malaysia.com.