AmaWaterways has announced a leadership transition that will see President Catherine Powell appointed as CEO from 1 July 2025.
Current CEO and co-founder Rudi Schreiner will move into the role of Chairman of the Board. He and fellow co-founder Kristin Karst will remain on the company’s board, with Karst continuing as Global Brand Ambassador.
Powell, who joined AmaWaterways as President earlier this year, brings previous experience from senior roles at Disney and Airbnb.
“This is a dynamic moment of both growth and transformation for AmaWaterways and for the river cruising industry writ large,” said Powell. “Rudi is an icon in the industry, whose pioneering vision has shaped river cruising. From the design of the ships to every detail of the experience on board and on shore, Rudi has touched the lives of all the guests who have sailed with us.”
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Schreiner said: “We are so excited about what we have been building – internationally with new markets, new passengers and, frankly, a whole new generation of river cruisers. I am delighted that we are investing in the kind of leadership Catherine brings to the company. It’s a real inflection point, and I couldn’t be prouder.”
Karst added: “Her global experience and leadership style reflect the values that have guided us from the beginning.”
Board director Jennifer Reid noted that AmaWaterways is expanding into new destinations and investing in technology and customer experiences to support long-term growth.