Qantas has announced a new distribution model for travel agents, set to launch on 1 July 2025. This model is part of the airline's ongoing investment in New Distribution Capability (NDC) technology, aimed at enhancing the booking and servicing experience for both agents and customers.
The new model will offer agents multiple ways to access Qantas fares, including traditional indirect booking systems (EDIFACT), standard NDC, and premium NDC. This approach is designed to provide better pricing, more fare options, and a personalised experience for customers.
Nick McGlynn, Qantas Executive Vice President Asia, highlighted the benefits of NDC, stating, "NDC will bring massive benefits to Qantas customers here in Asia with better pricing, more fare options and a personalised experience. For agents, NDC unlocks new revenue opportunities through dynamic commission offers as well as the tools to create tailored trips that go far beyond a basic fare and itinerary."
The new model will replace the existing Qantas Channel agreements with agency partners. Qantas has collaborated with key Global Distribution Systems (GDS) and other Certified Technology Partners to ensure a smooth transition for agents.
For agents, the NDC model promises an enhanced shopping experience with real-time servicing enhancements, new offer types, and the ability to sell ancillaries more effectively. It also introduces automated processes to minimise the risk of Agency Debit Memos (ADMs) and offers the ability to lock in booking prices for up to five days, subject to fare rules.
This move by Qantas reflects a global shift towards NDC technology, which aims to provide a more streamlined and efficient booking process compared to traditional systems. The airline has been investing in NDC over the past five years in attempts to improve the travel experience for both agents and customers.