The Hong Kong Tourism Board (HKTB) recently organised its most
extensive trade familiarisation excursion, drawing in approximately 110
trade partners from China, Southeast Asia, South Korea, and India.
This initiative aimed to showcase Hong Kong's diverse offerings to
meeting and incentive travel agents, fostering deeper collaboration and
innovative product development.
Accompanying this event, HKTB launched the “Hong Kong Incentive
Playbook”, an extensive guide featuring over 100 unique experiences
across five thematic categories. From traditional Taichi classes to
tea-infused cocktail mixing, the playbook highlights Hong Kong's
cultural richness and modern allure, providing ample inspiration for
tailored itineraries.
Dane Cheng, executive director of HKTB, emphasised Hong Kong's
resilience in the MICE sector, pointing out that in 2023, 60% of its 1.3
million MICE arrivals comprise meeting and incentive travellers. He
underscored the significance of quality experiences in attracting
discerning visitors, positioning Hong Kong as a premier MICE
destination.
The recent "Hong Kong Incentive Playbook Launch and Top Agents
Celebration" further solidified partnerships, recognizing outstanding
agent contributions while fostering connections between local and
international travel trade.