Europe is set to see an 11% increase in international tourist spending in 2025, reaching US$838 billion, according to a new report from the World Travel and Tourism Council (WTTC).
The report highlights France and Spain as the two leading destinations likely to attract the highest number of visitors over the coming year. This shift may partly result from a predicted 7% decline in foreign visits to the United States, influenced by several factors.
WTTC CEO Julia Simpson noted, “Canadian and Mexican travellers may choose other destinations in response to President Donald Trump’s trade and migration policies.” She also cited the strong US dollar’s unfavorable exchange rate as a factor affecting travel decisions this year.
Spain is expected to see a 6% increase in tourist spending compared to 2024, reaching approximately US$127.7 billion. Visitor numbers are projected to rise to between 98 and 100 million arrivals, surpassing the previous record of 94 million in 2024.
The WTTC stated, “By 2025 the travel and tourism sector in Spain could reach a new all-time high, with an estimated contribution of €260.5 billion (US$296) to GDP, equivalent to almost 16% of the national economy.”
Simpson added, “Spain remains a true global tourism powerhouse. The data reflects a dynamic, resilient and constantly evolving sector, which not only drives economic growth, but also creates quality jobs and promotes regional development.”
While Spain is forecast to see strong growth, France is expected to continue welcoming more travellers overall, according to the WTTC.