Thailand is set to see a significant boost in tourism following the implementation of its Marriage Equality Act on 23 January 2025. The law grants same-sex couples equal rights in areas like child adoption, healthcare, and inheritance, making Thailand the first Southeast Asian country to achieve this milestone.

This historic move is expected to tap into the growing "rainbow tourism" market, which caters to the LGBTQIA+ community. A study by Agoda highlights the potential for a 10% increase in international visitors—an additional four million travellers annually. These visitors could contribute over ฿67 billion (US$2 billion) in annual tourism receipts, supporting 76,000 full-time tourism jobs.

Appeal to LGBTQIA+ travellers

LGBTQIA+ travellers often prioritise destinations where they feel safe and accepted. Thailand’s legal recognition of same-sex marriage sends a powerful message of inclusivity, making it an attractive option for travellers seeking destinations that align with their values.

Destination weddings and honeymoons

Thailand’s stunning wedding venues in places like Koh Samui and Phuket will likely see a rise in same-sex destination weddings, now that couples can legally marry in the country.

Honeymooners are also drawn to destinations where they feel welcome and can celebrate their love freely.

Thriving LGBTQIA+ events

The new law enhances Thailand’s reputation as a hub for LGBTQIA+ events, from Pride parades to global celebrations like WorldPride.

These events attract international attendees who contribute significantly to local economies through spending on accommodation, food, and entertainment.

High-value travellers

LGBTQIA+ travellers represent a lucrative demographic, making up 10% of global tourists, and accounting for 16% of global travel spending. Their preference for destinations that support equality positions Thailand as a top choice, especially in a region where such rights are still rare.

Sending a powerful message

As one of only three Asian countries to legalise same-sex marriage (alongside Taiwan and Nepal), Thailand is setting a benchmark for inclusivity in the region. This progressive step not only boosts its reputation but also attracts LGBTQIA+ travellers from countries where their rights remain limited.

This progressive step not only drives economic growth but also sends a powerful message: Thailand is a nation where equality and acceptance thrive.