Outbound travel from China is on the rise, with expectations for over 130 million Chinese tourists this year, reflecting a 50% increase from 2023.
Among the most popular destinations are various Middle Eastern countries, which have seen a significant surge in Chinese visitors. From the first quarter of last year to the same period this year, the number of Chinese tourists to the Middle East rose by more than 50%.
Several factors contribute to this trend, including substantial investments in tourism infrastructure and enhanced air connectivity. For instance, Dubai has seen a remarkable influx, welcoming around 290,000 Chinese visitors in the first four months of 2024 – a 101% rise compared to the previous year. The city offers 88 weekly flights to 14 Chinese cities, facilitating easier access for travellers.
Chinese tourists are increasingly prioritising experiential travel over shopping, showing a keen interest in cultural and artistic offerings. The shift is partly driven by expanding business ties between China and the Middle East, alongside improved visa access.
As interest grows, there are calls for Middle Eastern countries to enhance their services to accommodate Chinese tourists better. Suggestions include providing language support, developing tailored guided tours, and ensuring local customs are integrated into visitor experiences.
Chinese tourists express a strong desire to explore the diverse cultures of the Middle East, with destinations like Egypt and Saudi Arabia appealing for their rich heritage and distinct customs. As recovery continues, many are choosing these exotic locales over traditional Western destinations, signalling a shift in travel preferences.