Millennials in Singapore are showing the highest level of excitement for Disney Cruise Line’s debut in Southeast Asia, with the Disney Adventure set to homeport in Singapore from December 2025.
A recent YouGov survey* reveals that while the majority of Singaporeans are aware of Disney Cruise Line’s arrival, only 19% are highly familiar with the specifics. Nevertheless, 43% of respondents indicated they are likely to consider booking a cruise, with millennials leading the interest at 56%.
Dining at themed restaurants emerged as the top attraction, captivating 53% of potential cruisers. Other highlights include unique onboard activities and entertainment (52%) and the allure of Disney-themed staterooms alongside seven themed areas (51%).
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Pricing remains a key factor for many, with 77% of respondents citing discounts and special offers as strong motivators for booking. Destination packages (61%), room upgrades (54%), and onboard experience discounts (52%) were also noted as appealing incentives.
Disney characters are another major draw, with Mickey and Friends (55%), Marvel superheroes (48%), and Disney princesses (45%) ranking among the favourites. Over half (54%) of respondents likely to book stated that the availability of their favourite characters onboard would influence their decision—especially among millennials.
While Disney’s loyalty programme for repeat cruisers is recognised by 41% of considerers, only 6% of Singaporeans surveyed are current members.
*The study, conducted by YouGov from 5–11 November 2024, gathered insights from 1,050 adults in Singapore.