Thatcher Brown, a name well respected in the cruise industry, has been appointed as Virtuoso’s senior vice president of global products as part of a restructure of the consortia’s executive team.
Brown was most recently chief commercial officer and head of joint operations for Marc-Henry Cruise Holdings, which is a joint owner of Four Seasons Yachts.
Before that, he was chief commercial officer of Explora Journeys' startup executive team, president of Dream Cruises and managing director of Crystal Cruises Asia.
He has also held positions at Costa Cruises, Jumeirah Group, Four Seasons and Fairmont Hotels & Resorts.
Virtuoso says Brown’s appointment is part of a “strategic realignment designed to position Virtuoso for future growth and enhance its capacity for product innovation”.
Brown will lead a new Global Product division encompassing consumer, digital, design and network products, with a focus on creating consistency across all nine geographic regions Virtuoso serves.
“We are refining our structure to be more efficient, agile and responsive, enabling us to better serve the diverse and evolving needs of our global network, and Thatcher will have a strong hand in that,” said Brad Bourland, COO for Virtuoso.
Virtuoso veteran Jennifer Campbell has been named senior vice president, global events.