The World Tourism Organization (UNWTO) has undertaken a significant rebranding, unveiling its new identity as ‘UN Tourism’.
This strategic shift, crafted in collaboration with Interbrand, a
renowned branding agency, extends beyond a mere name change,
encompassing a comprehensive visual overhaul and narrative refinement.
Transitioning from UNWTO to UN Tourism, the rebrand aims to project a
more accessible and relatable image.
The realignment of the organisation's nomenclature signifies a
pivotal step, endorsed by its membership, towards enhanced agility,
visibility, and closer engagement with member states and partners.
Secretary-General Zurab Pololikashvili underscores UN Tourism's
commitment to steering sustainable initiatives that play a central role
in global economies.
The rebranding initiative extends beyond verbal communication,
incorporating a redesigned symbol and an entire visual system. This
includes a symbolic departure from traditional globe imagery,
emphasising a dynamic approach to tourism with a focus on people.
The implementation will occur gradually across both digital and
physical platforms, marking a significant milestone in UN Tourism's
evolution and its commitment to a new era of impact.