Travel technology company Travelport has launched a new Content
Curation Layer (CCL) for its Travelport+ platform. This AI-powered tool
aims to help travel agencies manage and search through multi-source
content more efficiently.
The CCL uses artificial intelligence (AI) and machine learning (ML)
to quickly sort through billions of trip options and deliver relevant
search results to travel agencies. This technology is designed to work
with various content sources, including low-cost carriers, EDIFACT, NDC,
hotels, and car rentals.
Greg Webb, CEO at Travelport, explained the purpose of the CCL: "The
Content Curation Layer will allow travel agencies to provide travellers
the right range of normalised, enriched, bookable content at speed, via a
singular search screen. Used for all content sources (LCC, EDIFACT,
NDC, hotel, car, etc.), the CCL allows agents to compare apples to
oranges in an apples-to-apples way."
A key feature of the CCL is the Content Optimiser, which gives
agencies more control over content types, including traditional and NDC
content. Agencies can set their own rules to customise search options
and results, potentially improving revenue optimisation and reducing
content overload.
Webb added, "Our travel agency partners know their travellers well,
and Content Optimiser gives agencies the ability to set their own rules
and customise the type of results that are prioritised."
The CCL is designed to simplify content delivery to agencies and help
them curate options that best suit their travelers' needs. Travelport
states that this technology can return search results faster than the
average airline search response time.