In an era where social media shapes travel decisions, cruise agency Discount Cruises has taken an innovative approach to marketing by analysing Instagram hashtag data to identify the most photogenic winter sun destinations. As winter sun holidays gain popularity, with searches surging 180% in recent months, the agency’s list caters to both mainstream and off-the-beaten-path travellers.
Top 15 Instagrammable islands
Based on Instagram hashtag counts, Bali leads as the most Instagrammable island for winter sun seekers with a staggering 89.3 million hashtags. Its iconic rice terraces, vibrant culture, and golden beaches provide endless photo opportunities. Spain’s Ibiza (22 million hashtags) and Italy’s Sicily (19.5 million hashtags) rank second and third, offering travellers vibrant nightlife, historic landmarks, and Mediterranean charm.
Other highlights include:
Mallorca, Spain (17.8M hashtags): Perfect for its scenic beaches and charming villages.
Jamaica (16.6M hashtags): A tropical paradise with lush landscapes and reggae rhythms.
Maldives (16.5M hashtags): Known for overwater bungalows and crystal-clear waters.
Okinawa, Japan (15.1M hashtags): A year-round haven with warm waters and rich culture.
Phuket, Thailand (14.6M hashtags): Famous for its vibrant markets and serene beaches.
The complete top 15 includes Cyprus, Tenerife, Malta, Lombok, Sardinia, Santorini, and Oahu, offering a mix of European, Asian, and tropical escapes.
Hidden Instagrammable gems
For those seeking lesser-known destinations, Discount Cruises also curated a list of “hidden gem” islands with fewer Instagram hashtags but unparalleled charm. Nicaragua’s Corn Islands top this list with just 11,400 hashtags, offering unspoiled beaches and tranquil vibes.
Other notable mentions include:
Pemba Island, Tanzania (16,500 hashtags): A quiet retreat with pristine coral reefs and traditional Swahili culture.
Taveuni, Fiji (24,800 hashtags): Known as the ‘Garden Island’ for its lush rainforests and waterfalls.
Koh Rong, Cambodia (406,200 hashtags): Featuring untouched beaches and vibrant marine life.
La Gomera, Spain (608,200 hashtags): A volcanic island with dramatic landscapes and hiking trails.