Far East Hospitality has partnered with global marketing agency TEAM LEWIS to launch a new Faux-Out-of-Home (FOOH) video campaign titled “Experience Singapore, Your Way”. The campaign aims to engage a new generation of travellers by showcasing the diverse experiences offered at seven of the brand’s Singapore-based properties.
The campaign is divided into two themed videos. The first, “A Modern Take on Heritage”, highlights The Clan Hotel Singapore, Village Hotel Katong, and The Barracks Hotel Sentosa.
Each property is featured with a unique element reflecting Singapore’s cultural heritage, such as The Clan Hotel’s exclusive tea ceremony that blends tradition with modern luxury. Village Hotel Katong celebrates the area’s Peranakan heritage, while The Barracks Hotel Sentosa provides a tranquil retreat with a historical twist, represented by the mascot, William the Bear.
The second video, “Modern Day Travels”, showcases Quincy Hotel Singapore, Rendezvous Hotel Singapore, Vibe Hotel Singapore Orchard, and Oasia Hotel Downtown.
Quincy Hotel embodies the spirit of modern travellers with its dynamic, adventure-focused offerings, while Rendezvous Hotel celebrates creativity in Singapore’s arts district. Vibe Hotel reflects a welcoming space for explorers, and Oasia Hotel provides a serene, wellness-focused environment in the heart of the city.
This campaign highlights Far East Hospitality’s commitment to catering to the evolving needs of today’s travellers by offering a variety of experiences ranging from serene getaways to vibrant cultural explorations.