David Beckham was a surprise guest in Singapore when Marina Bay Sands (MBS) unveiled a new brand vision and campaign.
The Inter Miami FC owner and Sands Global Ambassador was on hand to support Sands Global’s new campaign, Above Beyond.
"Marina Bay Sands is a truly special place – even though I've travelled around the world, I always look forward to coming back. A lot has changed since my last visit, and the luxury transformation of the property is truly remarkable,” Beckham said.
For MBS, Above Beyond takes luxury to another level in a US$1.75 billion reinvestment programme that sees the completion of the exclusive Paiza Collection across all three hotel towers.
The Paiza Collection comprises mostly suites and is served by Singapore's largest butler team.
"From inception, Marina Bay Sands had a forward-looking vision, designed to reshape the tourism landscape of Singapore," said Paul Town, Marina Bay Sands' chief operating officer.
"We are now at the next stage of development with our ambitious transformation that is pushing the boundaries of luxury hospitality.”
To date, approximately 1,540 new rooms, including 635 suites, have been completed, and all rooms from the original design have been retired from inventory.
Opulent accommodation at Marina Bay Sands: The Living area of the Chairman Suite.
Refurbishment works are now focused on completing the Sands Collection in Tower 3 by the second quarter of 2025. Once complete, there will be approximately 1,850 rooms including 775 suites – a significant increase from the original number of 180 suites.
The top floors house the most opulent accommodation including the Chairman, Presidential, Skyline, and Horizon Suites. Guests arrive via a discreet lobby with private lifts and are escorted to their residential-style suites by their personal butler.
The Presidential and Skyline Suites are fitted with a state-of-the-art golf simulator – loaded with more than 45 renowned golf courses – or a media room with over 300,000 karaoke songs.
The Horizon Suite is a pampering wellness sanctuary with a Himalayan salt wall, massage tables, dry sauna, hammam shower and gym.
“Above Beyond' embodies our ambition to uplift Marina Bay Sands not only as a global cultural icon, but to position the integrated resort as a game changer in the luxury hospitality industry," said Sands’ chief marketing officer, Irene Lin.