With a goal of welcoming 50 million international visitors by 2025, Russia is making a strong push to revitalise its tourism industry, unveiling a range of new initiatives aimed at attracting international visitors.
These efforts include visa-free travel, new airline routes, and a calendar of international events, all designed to enhance accessibility and showcase the country’s rich cultural heritage.
From August 2024, citizens from 62 countries, including the UAE, Brazil, and South Africa, can enter Russia visa-free for specific periods. In addition, e-visas are now available for citizens of 55 nations, allowing stays of up to 16 days. These streamlined entry processes are expected to encourage more tourists to explore Russia’s diverse destinations.
In terms of connectivity, Russia is working with various countries to introduce new direct flight routes. For example, a new route connecting Sochi to Aktau, Kazakhstan, is set to launch by late 2024. However, challenges remain, such as a shortage of aircraft due to sanctions affecting the aviation sector.
Russia is also leveraging international trade events like the Otdykh Leisure Expo and MITT exhibition to promote its tourism offerings. Sports are also playing a role in attracting visitors, with the International Blind Football Tournament in December 2024.
Since Russia declared war on Ukraine in 2022, the number of international visitors to Russia has significantly dropped due to sanctions, travel restrictions, and safety concerns. In 2019, Russia welcomed 24.4 million international tourists, but by 2023, the country saw a drastic decline, with some estimates suggesting a loss of nearly 50% of pre-war tourist numbers.