A growing number of Asian travellers are incorporating romantic travel into their itineraries, particularly around Valentine's Day, presenting a lucrative opportunity for travel advisors.

There is a growing trend among Millennial and Gen Z couples in both domestic staycations and international trips during this period, with couples seeking quality time, relaxation, and unique experiences. This trend is driven by a desire to celebrate love and create lasting memories.

How travel agents can cater to the Valentine’s Day trend

Curate romantic packages: Tailor-made packages featuring luxurious accommodations, spa treatments, private dining, and unique activities like hot air balloon rides or sunset cruises can attract discerning couples.

Destination expertise: Highlight destinations renowned for romance, such as Bali, Maldives, and Santorini, while also exploring lesser-known gems that offer unique charm and exclusivity.

Personalisation is key: Consider individual preferences, budgets, and interests to create bespoke itineraries that resonate with each couple.

Leverage technology: Utilise online platforms and social media to showcase captivating visuals and share client testimonials to inspire travel dreams.

Early bird promotions: Offer incentives for early bookings to secure preferred dates and potentially negotiate better rates with suppliers.