Experiences platform Klook has announced it has secured US$100 million in funding from Vitruvian Partners. The Asia-based company, which celebrated its 10th anniversary in 2024, aims to expand its reach across Asia Pacific and beyond, as well as attract younger travellers.
The new capital will be used to support further growth, with plans to enhance customer service, merchant operations, and internal productivity through an artificial intelligence partnership with Google Cloud.
This investment follows a US$210 million Series E+ round led by Bessemer Ventures Partners just over a year ago. At that time, Klook reported achieving overall profitability for the first time and an annualised gross booking value of US$3 billion.
Ethan Lin, co-founder and CEO of Klook, stated, “Over the past decade, Klook has established itself as the go-to platform for travel experiences in Asia Pacific, reimagining how travellers discover and connect with destinations.”
Klook has also recently integrated booking capabilities with TikTok as part of its Kreator program for influencers. This partnership, spanning seven markets in Southeast Asia and Japan, allows TikTok users to book activities directly within the app, targeting Gen Z and millennial travellers.
Related: Enjoy free activities at Klook's Wellness Weekend in Singapore
Sophie Bower-Straziota, partner at Vitruvian Partners, commented, “Klook’s track record of innovation, commitment to customer experience, and deep market expertise make it uniquely positioned to lead the transformation of travel experiences in Asia Pacific.”
Vitruvian Partners is also an investor in Spain-based tours and activities marketplace Civitatis, having invested €100 million in 2022 and an additional US$50 million recently.
Klook has seen significant growth through various funding rounds, including US$425 million in a Series D round starting in 2018 and US$200 million in a Series E round in 2021. The company has partnerships with travel giants such as Seera Group, Tiqets, and Booking.com.