Noctourism, the growing trend of seeking travel experiences after dark, is set to dominate the travel landscape in 2025. Highlighted as a key trend by industry leaders, noctourism caters to travellers looking to escape daylight crowds and embrace the magic of nighttime adventures.
From stargazing under pristine skies to witnessing natural phenomena like the aurora borealis, noctourism is gaining traction among both leisure and luxury travellers. According to recent surveys, nearly two-thirds of travellers are considering destinations that offer “dark sky” experiences, such as constellation tracking or observing rare cosmic events.
Beyond celestial sights, the trend encompasses a wide variety of nocturnal activities. Travellers can indulge in night diving at the Great Barrier Reef, embark on moonlit safaris in Zambia, or enjoy full moon picnics by the sea. City night tours, truffle hunting in Italy, and stargazing programmes offered by hotels worldwide also reflect the diversity of this burgeoning market.
Travel advisors can capitalise on this trend by curating bespoke noctourism packages, highlighting unique after-dark experiences that align with client interests. Whether it’s arranging secluded accommodations for aurora chasers or promoting remote destinations like Greenland’s High Arctic for its unspoiled night skies, the possibilities are vast.
With the next total lunar eclipse visible across much of the world on 14 March 2025, travel agents have a timely opportunity to tap into this trend. By tailoring itineraries to include nighttime highlights, agents can offer clients unforgettable experiences that extend far beyond the daylight hours.