Sports TravelGermany, the host country of EURO 2024, has seen a 90% increase in bookings compared to last year.

Europe scores big with China tourists with EURO 2024

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The EURO 2024 takes place once every four years.
The EURO 2024 takes place once every four years. Photo Credit: Facebook/UEFA Euro 2024

The UEFA European Football Championship 2024, taking place from 14 June to 14 July 12024, is driving an increase in travel from China to Europe.

The UEFA European Football Championship is scheduled every four years, featuring top European national football teams competing for the championship title.

According to recent travel and visa statistics, Chinese football fans are showing a strong interest in attending the tournament in person.

The data reveals a significant uptick in ticket sales and flight bookings from China to European destinations.

Compared to the previous year, overall bookings for outbound travel to Europe have increased by approximately 80%.

Germany, the host country for EURO 2024, has seen an even larger surge, with bookings up 90% from last year.

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