Industry leaders are calling for stronger regulations to combat the
increasing threat of AI-powered scams targeting hoteliers and travellers
in Malaysia.
Malaysia Budget & Business Hotel Association president Sri Ganesh
Michiel emphasised the need for government intervention to regulate
online travel agencies (OTAs), including overseas-based Airbnb
operators.
"There must be clear procedures for collecting personal information
for domestic and international travel bookings to thwart fake
reservations, fictitious accommodation, and phishing schemes facilitated
through malicious APK downloads and external links," said Ganesh.
A report by Booking.com's
chief information security officer noted a sharp rise in global
phishing attacks targeting the hospitality sector, with AI-created
emails tricking people into revealing sensitive data.
While larger hotel chains have robust security systems, smaller
players may be more vulnerable. Malaysian Association of Hotels
president Christina Toh stressed the importance of staff training and
collaboration with OTAs to address these issues.
Malaysian Tourism Federation president Tan Kok Liang recommended
proactive steps for travel operators, including employee education,
customer awareness, secure communication channels, and regular security
audits.